MAT MARTIN | Arnold de Souza Website Build –

Client: Arnold de Souza

Brief: Web presence for a new Holistic Health Coach in Paris

Formats: Responsive WordPress theme

Arnold’s site needed above all to present his philosophy, credentials and approaches. It was important to offer opportunities to engage at key points. Primary coversion points identified in the brief were mailing list signups and bookings for an intial consultation. Arnold’s clients are able, via detailed bespoke contact forms, not only to request a session, but take the opportunity to reflect on what they hope to gain from the experience.

Security, transparency, usability and accessibility were prominent on the list of priorities. Arnold’s site is built around the WordPress platform, protected via an SSL certificate, GDPR compliant and navigable by keyboard.

For a new venture in particular, blogging can play a vital role in earning trust, engaging audience and generating traffic. Arnold’s posts are clear, elegantly written, well illustrated and generous. With careful attention to SEO in structure and templating, we worked to make the blog a rich and rewarding source of information and inspiration, and to reflect the depth of Arnold’s practice.

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Fully responsive, the site adapts to screen sizes, orientations and pointer types. The full screen menu tucks away in all display modes, keeping the content front and centre whilst offering clear navigation when required.

From the Client

Mat was able to bring my brand to life and infuse it with the symbology that was important to me. Not only that, but his insights, suggestions, and aesthetic eye have been tremendously valuable. He has exceeded all my expectations in terms of efficiency, transparency, deadlines, quality, and reliability.

With sparkling new site and branding, I am confident sharing and promoting my work, and I have Mat to thank for that. He is dependable, artistic, patient, and detail oriented.

– Arnold de Souza, Owner

Arnold de Souza Website Build –

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