mat martin | Web

  • I'm an experienced freelancer with excellent time management and communication skills. Currently I'm working in HTML, CSS, JS, PHP, WordPress and the Adobe Creative Suite (Photoshop, Indesign, Illustrator) to meet the needs of my clients.

    You can filter or search selected examples of my work using the links below. If you'd like to see more examples of work, discuss a project or check out a reference for me, drop me a line.

    Qualifications: PhD (Music, Fine Art), Dartington College of Arts, 2010 ; BA (Hons) (Music Technology), Rose Bruford College, 2001

  • Client: Eve White Literary Agency

    Brief: Full site, client CMS, transferral of legacy content

    Formats: Responsive WordPress theme

    The Eve White Literary Agency roster is large, and the site takes on the task of listing not only authors, but each of their books. Eve also likes to regularly log news items on the subject of her authors, meaning this site is busy and holds a great deal of content.

    Organising the transferral of legacy content was key to this build, as was the handling of content via custom post types, taxonomy feeds and a carefully structured architecture. The final result balances a complex and dynamic presentation of a large amount of changing information with an intuitive and simple client-side interface.

    Client: Kirsty McGee / The Hobopop Collective

    Brief: Full site reskin, transferral to CMS-based platform

    Formats: Responsive WordPress theme

    Photography by Tor-Erik Ulriksborg

    The transferral of Kirsty McGee’s online presence to a fully responsive, CMS-based platform was the logical progression from our previous work together on design. The new site features a bespoke events listing protocol based on custom post types and the Advanced Custom Fields plugin.

    As has been the case for a long time, Kirsty uses BandCamp to manage her release catalogue, and their narrow, elegant, responsive players sit beautifully below the album artwork on the release pages of this site.

    The strong imagery from Tor-Erik Ulriksborg suggested a simple and striking full-screen lander, only revealing the site’s name on rollover. The remainder of the site follows this stark simplicity with a spacious, simple layout in subtle shades of grey.

    Client: Tap The Feed

    Brief: New site following name change and rebrand

    Formats: Responsive WordPress theme

    The Tap The Feed site brief came to me following a rebrand and a new name for Bristol-based music blog The Flux Presents in January 2016. The new WordPress theme was designed to handle three years’ worth of legacy content and present it in a new and fresh way, in line with the new name and style. The design hangs around a blocky magazine layout, using rollovers to display images at their best, and focusing on the category-based structure of the site’s architecture.

    Breaking up the homepage with different layouts for individual categories helps to separate the various types of content, while the three column layout of the post templates offers a clear progression between taxonomy, authorship and metadata; copy and content, and related areas of the site. The content is fully responsive to screen widths and device screens, making the experience of browsing optimal across platforms.

    Client: Nude Records

    Brief: Responsive WordPress site, restructured legacy content

    After working with Nude Records on Lou Rhodes’ ‘theyesandeye’ release we looked at the label’s own site with a view to improving usability and content. We also wanted a better way to showcase more fully the weighty back catalogue from the label’s history, which includes some important and genre-defining albums from the 1990s and early 2000s.

    Splitting roster artists into label and publishing signings and using the SongKick API to automatically import their live appearances, we were able to create cross-site links which allow for lateral navigation between catalogue, artists, news and listings. The back catalogue now lists each release independently, providing track listings, catalogue numbers and artist links.

    Client: James Brute

    Brief: One-page website, full CMS inclusing custom event listings

    Photography by Kasia Wonzniak

    A return to the concept of single page websites for this design for James Brute, with a brief for simplicity and clean lines. Kasia Wozniak’s images, taken on wet plates with vintage cameras give a fascinating texture and timeless feel which we wanted to keep as the principal focus of the site. Consequently the lander offers a single strong image, optimised for screen size and orientation, and navigation/info does not appear until scrolling down or clicking to enter.

    A first site from this studio to offer event listings  via a hand-coded system, using a combination of custom post types and queries. None of the usual plugins quite fit the bill here.

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    Client: Lou Rhodes / 140db

    Brief: Responsive artist website

    Photography by Laura Williams

    A re-skinning of the official Lou Rhodes website to accompany the release of “theyesandeye”, and tie the visuals from the album sleeve into her online presence. This bespoke build replaces an off-the-peg theme with options for an audio player/feature tab on the homepage and a subdivided discography to handle the many projects Lou is involved with. We also created a parallel feed to handle her work as a writer.

    Mat completely updated my website in time for the release of “theyesandeye” and, given that this was an incredibly busy time for me and my management, we had to leave the bulk of responsibility for both aesthetic and functional changes in his very capable hands. Having worked so closely on the album artwork it felt like any changes he made would be totally in line with our needs and wishes. He’d always run major changes by us in very detailed email updates but most of the time we’d just give a resounding “yes” in our replies.

    – Lou Rhodes

    Client: Kester Lovelace | Actor, Director, Voice Artist

    Brief: Bilingual (En, Fr) site build in WordPress. Bespoke audio players.

    The challenges of this brief included the creation of a clear and intuitive CMS which would allow for the inclusion of a changing number of audio samples for streaming and download alongside video players, downloadable headshots and a dual language functionality between French and English. The client’s professional activity is wide-reaching and complex, so to present it concisely and richly required the handling of flexible content and a clean, simple, fully responsive style.

    It’s been an absolute joy to have Mat design and build my website. Not only does he have complete mastery of the technical side, but he has an excellent artistic eye. He seemed to understand instinctively what I needed, and our exchanges were always constructive and thorough. The process was exciting and since he’s also very clear about pricing and conditions, I felt confident that I would get what I wanted, when I wanted.

    – Kester Lovelace

    Client: Laura Kidd/She Makes War

    Brief: New WP build, combining existing blog and site content on a new install

    Dealing with several years’ worth of legacy content in two formats, this DIY artist website needed to be flexible and large in its scope to accommodate a very active blog, full discography, email signup download exchanges and to house players from various media platforms as well as offering rich content exclusives for fans and plenty of hidden detail. The project brought together the content and architecture of an existing site and a blog from a separate platform as a basis for a new responsive complete design.

    Client: Hardwick Gallery

    Brief: Responsive gallery site

    Using the logo and colour palette defined in an earlier brief for the Hardwick gallery this fully responsive site uses adjustments to the WordPress post system to list events and exhibitions according to their start and end dates as well as providing a blog and news service and links to the gallery’s other presences online.

    I have worked with a few website designers. It can be tense, time-consuming, frustrating. Mat Martin was a pleasure to work with. From our initial conversations it was clear we spoke the same language and shared a commitment to producing the best website possible. It was a fairly complex brief but Mat trouble-shot his way to creating a clean, clear and beautifully designed website that accommodated all of my requirements, and also introduced innovative elements that set it apart, all achieved within the budget and time-scale quoted.

    – Sarah Bowden, Hardwick Gallery

    Client: Veggie Magnifique

    Brief: Blog plaftorm: Vegan recipes, holistic living

    This well established Paris-based bilingual blog had reached the stage at which their off-the-peg WordPress theme no longer matched the needs of the site. The brief to create the Veggie Magnifique blog theme was therefore raised. Using existing assets such as the VM logo and colour guidelines, and taking into account a sensitivity for legacy content and editorial flexibility, the new theme allows for more image space, defined recipe fields, the inclusion of mailing list signup forms within posts, an Instagram feed and a fully responsive layout. We integrated WPML’s language technology to handle translations of posts and browser direction according to language settings.

    Mat is more than a coder… he’s a tech wizard with impeccable taste, class, and an unparalleled aesthetic eye. We have been so delighted by his work, work ethic, speediness, and sense of humour that we now consider him the third member of Veggie Magnifique.

    – Ann & Chloe, Veggie Magnifique

    Client: Bowden & Co.

    Brief: Full site to replace holder. CMS through WordPress.

    Bowden & Co’s unique bespoke sommelier gift service is a very particular product, so the brief for this site was clear that the processes and benefits of the company’s approach should be immediately graspable. This was achieved by offering a number of entry points on the home page and creating a clear network of parallel links across the site, reinforcing the holistic approach to their product. The striped step-by-step approach to guiding people through the process of ordering corporate gifts of wines and spirits allows for simple structure to be the guiding principle of the journey through this site, while the sumptuous product photography and limited colour palette tap into the luxury of the brand.

    Mat has designed and built a number of websites for both my clients and for myself. Not only are they beautifully stylish, simple and intuitive, but Mat himself is a real pleasure to work with. His creativity, patience and attention to detail are invaluable when you’re as busy as we are.

    – Sarah Bowden

    Client: C. A. Hudnut

    Brief: E-commerce site for bespoke footwear designer

    These boat shoes are of delicate simplicity and very high quality, designed by someone who wears them as intended, on deck and in all weathers. The brief for the site was for a clean and bright display of not only the product but the ethic and voice of the company. Using original photography from sailing around Nantucket Island, where the maker is based, we allowed static and glowing images to shine through between the clan white areas of the site.

    Using woocommerce and other third party products we created an international selling platform with a strong identity which handles multiple currencies and automatically calculates shipping according to the company’s preferred courier.

    Client: Folklore Agency & Promotions

    Brief: Company website listing events and showcasing artists

    The dual nature of Folklore’s operations (events promotion and tour booking) meant that to answer this brief with a clean and simple site some specific and complex PHP and bespoke WordPress loops were needed. An example of a project which belies its inner complexity with a simple layout and presented an enjoyable learning curve in its creation. The design was requested in an organic and tactile style which was approached via the choice of colour and texture palettes. A two-pronged architecture allows navigation down either side of the site, for info about upcoming events and ticket links, or for artist profiles and booking information, all the time focusing on showcasing the artist photography.

    Mat delivered to me a site and service that truly went above and beyond my expectations. He really takes pride in his work and pays close attention to fine detail and functionality, making the site easy to use.

    Whilst being extremely professional he also manages to maintain a very human and personal relationship with his clients. I call on him still for help and advice from time to time which he is more than happy to supply. I really can’t recommend Mat highly enough and feel the website and service he has provided me with has – without doubt – strengthened my business.

    – Ricky Damiani, Owner, Folklore

    Client: The Flux Presents

    Brief: Music blog for reviews, photos and articles. Google Ads integration.

    Creation of a bespoke WordPress theme for music blog The Flux Presents, who had been using an off-the-peg theme and were ready to define their identity more clearly as well as create a display which worked with their needs. This design continued the branding work we had done earlier in the same year and hung from the principal categories of the blog’s output, with a strong focus on displaying live music photography.

    A later phase incorporated the facility to monetise the blog using google banner ads and upgraded the theme to a fully responsive design.