MAT MARTIN | Mindful World – Branding
Client: Mindful World
Brief: Icon/Logo, Typographic and Colour palettes
The creation of a logo/ident for a new Mindfulness collaboration between established practitioners was requested with specific reference to existing iconography, the early version of this ident used on Mindful World’s initial “New Year New Start” flyers shows a simpler iteration of the anchor icon than is finally used here. The addition of a “through line” and in some cases the injection of colour offers a sense of continuation as well as grounding, and of individual focus.
Colours were kept peaceful but creative and type was guided towards the geometric, again for a sense of reliability and stillness.