MAT MARTIN | Lean 4 Learning – Brand
Client: Lean 4 Learning
Brief: Logo, typography and colour palette for web and print use
Taking into account the desire to reference a previous logo and preserve the brand feel for the company, the brief for the Lean4Learning rebrand was to keep the leaf motif strong, and the colours in the greens.
The simple forms of the logo offer balance and stability, and the overlapping leaves suggest not only turning over a fresh perspective but also a collaborative spirit. The whole is offset by the point beneath, creating a gentle outward motion and recalling a seed which contains the potential for growth.
Typography is simple and clean. As the brand usage has developed the principal body text font has leant toward Lato over Raleway.
Mat provided great clarity and clear design direction when approaching the Lean 4 Learning logo and website. The clean look was devised through a collaboration in which Mat challenged both the motives and mission of the business in a very positive way, to distil the design brief into a product that exceeds expectations. He has a personable yet rigorous approach to all he does and continues to deliver highly professional projects with probity, honesty and great humour. I look forward to working with him again soon.
– Tim Evans, Owner, Lean 4 Learning