MAT MARTIN | Hardwick Gallery – Logo
Client: Hardwick Gallery
Brief: Logo design. Colour palette.
Formats: Vector (EPS) and web files on transparent ground (PNG)
Asked to base the logo for Cheltenham’s Hardwick Gallery on very classic geometric type with some small detailing, this brief was eventually met with a single ligature and diagonal slice to the final descender, presented in a sober palette of greys and yellow. A few ideas were laid out prior to the final choice being made, with ligature variants and parallel slices to create rotational symmetry, as shown.
This logo work went on to become the basis of the web development brief from Hardwick Gallery later that year.
Mat produced a logo for the gallery, working through my insistence on a particular style to create something unique and meaningful. A year on, there’s nothing I would change about his work. It functions perfectly and is an excellent marketing tool, not only for the events we produce but for the organisation as a whole.
– Sarah Bowden, Hardwick Gallery