MAT MARTIN | GoParenting Website Build – goparenting.org
Brief: Full site, client CMS, architecture design and illustration
Formats: Responsive WordPress theme
Creating a site for a brand new project offers a clean slate and an opportunity to build on that project’s identity. In the case of the GoParenting website I was in the position of having recently created the brand assets for this parenting support service and so had a strong sense of the intended look and feel.
It became clear early on that using illustrations instead of stock photography would help to avoid the proscriptive portrayal of an ideal family unit. These characters come in all shapes, colours and combinations, like real people and real families.